The Chinese Wisdom in Digital Signage Solutions

The digital signage advertising medium has spread like wild fire in the market place today. Companies and organizations across the world are discovering the potential of the out-of-home advertising medium in reaching precisely targeted markets such as shoppers. Over the years the technology has been called ‘narrowcasting’, ‘place-based media’, ‘screen media’, ‘digital merchandising’, ‘digital out-of-home’, ‘digital media networks’ or ‘captive audience networks’. All these terms of reference are in an attempt to describe the technology’s characteristics and usage.

But the Chinese seem to not only have discovered the benefits but the ideal, most innovative applications of the digital signage technology better than anyone else. The Chinese are leading in the deployment and number of display units installed nationally in the world. A single digital signage establishment in China may operate over 150,000 screens. The total revenue generated from digital signage equipment sale and installation in China was 33% larger than that of the United States in 2009. The trend is certainly growing at an amazing rate. This somewhat begs the question of whether the future of 21st Century digital signage technology is a Chinese secret.