3 Tips on Digital Signage Strategies

The following are some strategies to adopt while implementing a digital signage campaign.

a)The Serial Position Effect
Research has shown that the last item on a displayed list is the one remembered by viewers most. Try to put the most important message in the display at the very end of a list.

b)Recency effect

When you have an audio message make sure that you allow the viewers ample time to read the accompanying text message before wiping it off the digital signage display. That delay in the message creates the recency effect where viewers remember what they read last most.

c)Visual Contrast Effect

Be very particular on the elements you use to deliver the digital signage message. The colors employed, the contrast of hue schemes, the font types, and the basic layout should be easily comprehensible and not confusing or repelling. Avoid using all capital letters, stick with serif fonts and do not mix them with other font types. Then group well-spaced text with adequate spacing in between instead of stacking lines one after the other.

The Chinese Wisdom in Digital Signage Solutions

The digital signage advertising medium has spread like wild fire in the market place today. Companies and organizations across the world are discovering the potential of the out-of-home advertising medium in reaching precisely targeted markets such as shoppers. Over the years the technology has been called ‘narrowcasting’, ‘place-based media’, ‘screen media’, ‘digital merchandising’, ‘digital out-of-home’, ‘digital media networks’ or ‘captive audience networks’. All these terms of reference are in an attempt to describe the technology’s characteristics and usage.

But the Chinese seem to not only have discovered the benefits but the ideal, most innovative applications of the digital signage technology better than anyone else. The Chinese are leading in the deployment and number of display units installed nationally in the world. A single digital signage establishment in China may operate over 150,000 screens. The total revenue generated from digital signage equipment sale and installation in China was 33% larger than that of the United States in 2009. The trend is certainly growing at an amazing rate. This somewhat begs the question of whether the future of 21st Century digital signage technology is a Chinese secret.

A New Age in Digital Signage Innovation

Digital signage use has entered the new decade with an improved enthusiasm, without any sign of slowing down in the near future. This novel advertising medium is becoming increasingly popular for businesses to reach out to their consumers with impressionable messages. The phenomenon is especially popular in China, the whole of North America, Australia and the UK. The technology uses plasma screen displays of varying dimensions for both in-door and out-doors advertising purposes.

The major users of the technology today include cinemas, retail outlets, museums, banks and shopping malls and the most notable clientele base for digital signage solutions is the hospitality industry including hotels, resorts, night clubs, and restaurants. The greatest appeal of digital signage installations is in their ability to display target market relevant content in flashy and large graphics. The more digital signage solutions are gaining in popularity, the more innovative the technology is becoming, especially in the design of the relevant software and hardware including the plasma screens.

Touch screen digital posters displays are cost effective for business advertising

Touch screen displays can now be embraced by businesses for use as digital posters. The initial investment is quite affordable and the expected returns on investment certainly make a lot of business sense. When used as digital posters these touch screen displays give a business the opportunity to display up to nine (9) different products/services or the same number of features for a given product/service. A customer can easily interact with a relevant screen and get further information on what he/she needs. The use of touch screen displays as digital posters is evidently more cost effective for a retail business when compared to the alternative option of investing in an interactive kiosk. Investing in this digital signage technology is bound to draw more customers to any business simply because many customers relish the opportunity to interact with touch screen displays and to admire the presence of digital posters.

The versatility of using a touch screen system and software in digital signage

The use of a digital signage touch screen system presents retailers with the opportunity to present potential clients with a wider range of products, more so of the bulky type, while using the same retail floor space or less. With a touch screen system it is possible for any business offering a product/service to conveniently provide potential customers with all the requisite information – accessing the information is simple, customers only need to follow the directions provided. The use of a digital signage touch screen system enables the remotest of customers to be targeted with the latest product/service information. With proper digital signage touch screen software it is possible to import and organize a broad range of media formats. The best touch screen software is reliable, robust, and resolution independent. It should be flexible enough to enable custom development and should facilitate material upload to remote sites. The touch screen software should enable you to make accurate content schedules and must enable you to perform real-time checks on all your players, channels and network.

Digital media advertising via dynamic LCD digital signage

Digital media advertising involves the use of LCD digital signage screens which feature content and messages that are dynamically exchanged. In using LCD digital signage, television programming has to be split into individual screen zones all of which are then displayed on the LCD screen. The use of digital media advertising has enabled businesses to place their advertisement content on a local and national platform. The versatile nature of LCD digital signage means that these businesses can dispatch advertisement content on all types of display networks, however big or small.

LCD digital signage and indeed the digital media advertising effort is directed from a remote central server and this is what makes it possible for content managers to schedule and update content messages from wherever they are globally. Digital media advertising makes it possible for all manner of content to be dispatched – everything ranging from texts, static images and full color videos.